Controversial Diamond Beauty Brand AZATURE Releases Steamy New Global Beauty Campaign During New York Fashion Week

*Press Release

February 17, 2015 New York City – The highly controversial trend setting brand unveils its first global campaign promoting their world-famous AZATURE Black Diamond Nail Lacquer. Focusing on the seductive beauty of women, these racy images are sure to inspire lacquer lovers all over the world.

“The Black Diamond King,” designer AZATURE Pogosian, stunned the world at the 2012 Emmy Awards by adorning Kelly Osbourne in his exclusive $250,000 Black Diamond Nail Lacquer. AZATURE followed up the global sensation by releasing a new $1,000,000 USD White Diamond Nail Lacquer in October of 2013. This exquisite lacquer redefined opulence and glamour in the world of beauty— bringing the phrase “Dripping in Diamonds” to a whole new level. Born in Hollywood, these highly sought after lacquers have been worn by A-list celebrities and royalty worldwide including Lady Gaga, Taylor Swift, Britney Spears, Jennifer Lopez, Jessica Chastain, Taryn Manning, Kelly Osbourne, Miranda Lambert, Gisele Bundchen, Lana Del Rey, Toni Braxton, Miley Cyrus, and most recently, Rita Ora. AZATURE Nail Lacquer even made its debut on the Oscars red carpet this past year.

A celebrity favorite, AZATURE Black Diamond Nail Lacquer is the only nail polish in the world infused with a real black diamond. The commitment to quality is showcased in highly pigmented, head-turning colors, while the show-stopping diamond shaped bottle highlights the precious gem inside. All 50 luxurious nail polish shades are free from formaldehyde, formaldehyde resin, toluene, DBP and camphor. The long lasting, quickly drying, high shine formula will leave you feeling like a queen. Each bottle contains a hand placed black diamond and is available for sale at shop.AZATURE.com.